Industry information

GOONJ cares Indian women

Author:   Date:2014-12-01  From:  Hits:2486

68% of rural women cannot afford sanitary napkins says global information and measurement company AC Nielsen according to a recent study.


In such cases when women cannot afford sanitary pads they resort to using cloth pieces or nothing and this according to gynecologists causes infections leading to cervical cancer.

GOONJ is a non-profit organisation based in New Delhi that decided to act on this issue and started a movement of making sanitary pads out of waste cloth for the rural women.

What is GOONJ?
GOONJ is an NGO that started in the year 1999 by director Anshu Gupta who started it in New Delhi. Their only aim is to treat "cloth" as something more powerful than just a charitable object.

What is the central aim of GOONJ?
GOONJ aims at using underutilized cloth as a powerful tool for a social change. They use this cloth is used as an affordable, clean and easy to use napkins for rural women. They aim at distributing it to maximum women to prevent spread of diseases.


What was the biggest hurdle that they faced in the process?
The biggest hurdle was to change the mindset of the people. Since, it is a delicate and neglected issue, it was and is still not well received by even urban, educated people, so women in the interiors shy away from it.

How does GOONJ tackle this hostile reaction?
GOONJ tries to break the ice by conducting workshops in many rural schools and villages. During these workshops they connect with the people, make them feel comfortable and discuss with them the benefits of using a sanitary napkin. They also make them well aware about the infections and diseases a normal cloth can cause in a woman. 
GOONJ organizes extensive meetings and personally go door to door ensuring that villages have their hygiene levels in place. They make sanitary pads available for women by collecting old waste cloth from cities.


What is the process of making the sanitary pad?
GOONJ collects the donated clothes, then segregates these clothes as per texture as only cotton serves the purpose. However, the rest of the cloth is not discarded. The cotton clothes are soaked , washed and dried and are sent under a metal detector to remove hooks or buttons. Then the clothes are ironed to remove moisture and are cut into standard sizes.


GOONJ has spread its movement to to 21 states in 14 years. They were internationally awarded for this movement by the World Bank.


Head Office :Xihai Industrial Zone,Lecong Town,Shunde Dist., Foshan City, Gunangdong Province,China  (P.C.)528315